2022, OFFF Barcelona festival reaffirmed itself as a free space to talk about the creativity of today and tomorrow. Adobe wanted to be part of this conversation and therefore commissioned us to design a booth for the festival, which was held at the Disseny Hub in Barcelona.
The space Adobe had available was divided into two rectangular areas that faced each other. In them, they wanted to promote their products, create a workshop area with computers, a streaming area and an area for portfolio reviews. So, our proposal had to be very functional, but also very inspiring.
We made the whole installation revolve around the interaction between the different layers of creativity and designed two lenticular walls facing each other. If you walked between the walls, you could watch them change color.
In this way, we were able to develop a space in which we talk about creative freedom, allowing us to create without limits and with the full spectrum of possibilities available to the attendees.