ESDESIGN was the first school in Barcelona to offer 100% online and quality design training. For this reason, every year more than 1,000 students from more than 50 countries around the world join the school. Its mission is that these students become agents of change in the world of design. With this idea in mind, we created the school's new corporate identity.

The challenge was to create a brand that spoke of design for designers and that was capable of transmitting a familiar image, where the graphic elements of the brand would become a vehicle for its value proposition.