Penguin Random House
C. Tangana, Yung Beef, Rosalia or La Zowi. Love them or hate them, you can't ignore them.
These are only a sample of the most exciting Spanish musical generation of our time. The keys to understand this generational landscape are collected in Making Flu$, a book by El Bloque, published by Penguin Random House, which deciphers the gestation, growth and evolution of this new music scene which touches #trap, #urban and other #hard to label movements.
Each chapter was treated as its own ad hoc continent and became its own independent unit, capable of standing by itself. This allows you to read the book in whatever way you want, not only linearly.
Our goals with this editorial design was twofold: achieve a design that enabled newbies to become acquainted with this musical scene, and to get the masters in the subject to feel completely at home.