Wenia
Wenia-Branding
Trust is the best currency
Currently in Colombia, cryptofinance is still largely unknown to ordinary citizens. Lack of information creates a strong barrier to entry, causing many people to miss out on the opportunities they could benefit from by being part of the decentralised economy.
In this context, Bancolombia had an idea: to create a platform that would become the reliable bridge between traditional finance and the world of digital assets for that large sector of the public that does not know about it. And that is how Wenia was born.
Wenia is an application that offers the possibility to buy, sell, receive, send and convert digital assets easily and securely. The highlight of its proposal is the introduction of COPW, a stable cryptocurrency backed 1:1 by the Colombian peso, providing stability and confidence to users in a market known for its volatility.
Such an innovative product needed to be presented to the audience in a friendly and approachable way, inviting everyone to trust and feel comfortable in a terrain yet to be explored. And with that in mind, we created the identity of Wenia.
![Wenia](/static/assets/placeholder.gif)
Versatility and adaptability
![Wenia](/static/assets/placeholder.gif)
The colours of modern mining
It is worth noting that all the colours in the Wenia palette are named after minerals and gemstones, to pay homage to the new way of mining that blockchain has developed.
A universe of its own for the cryptoassets of tomorrow
The whole crypto world in an App
![Wenia](/static/assets/placeholder.gif)
![Wenia](/static/assets/placeholder.gif)
It's time to connect with the crypto side of things
We also developed a digital campaign under the concept ‘Connect with the crypto side. Join Wenia", which visually uses the resource of gradients between Sapphire Blue and White, complemented with emerging photographic elements and animated illustrations, to present the brand in a dynamic, agile and very casual way.
A promising launch
Since its launch on 2 May 2024, a lot of conversations and impressions have been generated in digital media, demonstrating the great reception Wenia has received from the public. And the best part is that this is just the beginning of a long road for the Colombian economy of tomorrow.
![Wenia](/static/assets/placeholder.gif)
![Wenia](/static/assets/placeholder.gif)