In 2016, Nequi stood out as one of the pioneers in the rise of neobanks in Colombia. This project was born from the hand of Bancolombia, configured as a completely digital platform, with a clear objective: to improve your relationship with money and help you achieve your financial goals.
Seven years later, digitalisation has become the norm, neobanks have evolved and the context in which Nequi operates has undergone a radical change. It was imperative for this mobile app to adjust to the new reality and renew its brand identity to remain relevant.
Everything starts with a dot
Synthesis as the centre of attention
Three levels of expressiveness were defined based on the different situations in which they were to be used. Thus, illustrations composed of strokes were created to explain complex processes, others with colourful shapes, designed to complement articles and blog posts, and the last ones with a higher level of detail, created to represent scenes or situations.
Colours we identify ourselves with
helping them to achieve all their financial goals with ease and success.