The dark side of the club

With a global audience of over 2 million followers, Techno Bunker is Spotify’s biggest techno playlist. Its bass-heavy synthesised beats and loops transport listeners to the undergrounds of some of the most infamous and versatile clubs. It’s a well-honed playlist where emerging artists share the space with consolidated names such as Space 92, Charlotte de Witte, Mark Dekoda, Joyhauser, Amelie Lens, Lilly Palmer, and Belocca.

To preserve the secrecy and distorted reality associated with the genre, we avoided using images of the artist and instead turned to the blurred silhouettes on the dance floor. We chose black-and-white granulated images for the covers and bold typography to stand tall over. We also added subtle details like the white knobs at the top right corner to represent the mixers.

Since Germany has long been an epicenter of the genre, we wanted the visual identity to encapsulate the essence of venues like the so-called temple of techno, Berghain. A place where techno worshippers dance in a trance, lost to the rhythm, their identities swallowed by the darkness. Where each beat from the speakers reverberates through the intangible textures created by smoke machines and strobe lights. Where reality fades and time is an elusive concept.