Valtoria is a luxury eyewear brand, designed in Monaco and handcrafted in collaboration with Japan’s finest artisans.
Each piece features premium optical treatments developed by Zeiss, making every pair a unique creation, defined by the perfection of its materials, the refinement of its design, and an impeccable finish that can be appreciated even in the smallest details.
In developing its brand identity, the same philosophy that guides the creation of its eyewear was followed: precision, exclusivity, and elegance. Minimalism and the concept of silent luxury were established as the pillars of the identity, with the goal of creating a visual universe in which the true stars are always Valtoria eyewear.
Through images of nature, raw materials, artisans at work, molds and tools, the visual narrative of Valtoria unfolds, designed to highlight the meticulous process behind each creation. A poetic and evocative language accompanies these visuals, reflecting on the creativity, dreams, and passion required to craft objects that transcend time.
The first campaign was meant to embody these essential values while also establishing the visual and emotional tone with which the brand would present itself to the world.
Guided by photographer Leila Méndez and a meticulously crafted art direction, the photographs and videos convey this sense of silent luxury with both naturalness and precision. The result is a visual universe where simplicity becomes a source of expressive strength, with the eyewear remaining the undisputed protagonists.
This universe also extends to the website and e-commerce, developed in collaboration with the Dallonses team, where studio photography, nature, and glimpses of the artisanal process coexist. Always accompanied by the brand’s poetic language, the presentation remains minimalist and precise, designed to highlight the products and their details.
Social media further expands this narrative into lived experiences, adding the social dimension of the products: events, moments of enjoyment, and cultural expressions that reflect both the identity of the brand and the spirit of Monaco.
“Inspired vision, timeless creation” thus stands as both a declaration of origin and intent: a brand born from creative force and exploration, striving in each piece to transcend trends and fashions in order to endure over time.