Everybody wants to have a plan
In Spain we say “en plan” when we want to explain something. Why is that? Maybe because there’s nothing better than having a good plan. That’s where Vizitio comes in: a service to find amazing plans.
Vizitio isn’t just a brand. It’s an invitation to get moving, discover, and enjoy life. On its website you can find plans for adventure, food, relaxation, technology, learning, and much more. At Vasava we developed its brand strategy and identity, as well as its website together with Dallonses.
Starting from the expression “en plan,” so often used as a filler phrase, we built the brand’s narrative, which translates into Vizitio’s tone of voice: fresh, approachable, spontaneous, and full of spark. A tone that avoids stiff descriptions and tells every plan the way a friend would, excited to enjoy it with you. An idea can be beautiful, but a plan is what makes it real.
The little dot’s plan
To develop its identity, we started with the logo: the word Vizitio, with a fun detail: the dot of the first “i” jumps over to the second, leaving a trail that conveys movement, energy, and a desire to do things.
The little dot has its own plan. The color palette is designed to communicate energy, clarity, and a positive attitude.
From this base, a coherent, expressive, and approachable narrative is built through gestures and imagery. The gestures are a series of expressive lines that accompany the content to emphasize ideas, suggest movement, or add visual rhythm. They’re simple, dynamic, and with a playful touch.
This complements the photographic style, based on real moments, natural light, and spontaneous framing, avoiding forced poses and exaggerated smiles.
From the website to the perfect plan
Vizitio’s website had to be a place where people could find the plan that best fits what they’re looking for in a simple, clear, and fun way, while also offering activity providers an easy experience that supports their business model.
To achieve this, the homepage layout is based on themed sliders, like a streaming platform. This way, users can enter the site without a clear plan and get inspired through an interface that shows options naturally and visually: proposals by season, recommendations based on past plans, nearby plans, the most popular ones, and so on.
Another big help for visitors is the AI-powered search engine, which uses this technology to offer more precise and personalized answers based on their interests.
One of the challenges was that it had to be a dual-profile website, where the goals of finding and selling plans to enjoy coexist. This means the user’s first real contact with the site is registration, either as a visitor or as a host offering activities. That’s why the site must be clear and convey trust.
The website as a shopping experience also posed a design challenge, since the complete user flow involves choosing a plan, checking availability, entering personal details, paying, and receiving a confirmation email. This requires a lot of backend work, supported by UX/UI design that conveys security and feels intuitive to users.
All of this is to make it easier to leave home and get to an incredible plan tailored to whoever is looking for it. Because no matter the mood, at Vizitio there’s always something for that mood. En plan, Vizitio.
