Trashy, raw and glossy

Young Mexican artists are dropping raw, local-flavored singles that resonate deeply with fans. These artists rep their Mexico City neighborhoods proudly, and their slang-infused lyrics hit closer to home than Bad Bunny’s celebrity lifestyle.

This movement is filled with slang, gritty rhythms, and a touch of sparkle. With nearly 500 million streams on Spotify, this scene deserved its own playlist and an identity worthy of its reputation.

Thus, the Reggaeton Mexa playlist was born, featuring a visual identity where bright colors and street aesthetics are key elements. The lock-up is a reflection of the essence of this movement, showcasing its playful yet powerful spirit, one of the main attributes of the scene.

A standout feature of this visual identity is the peach symbol. Initially a simple asset we made to reinforce the brand, it has evolved into an iconic emblem representing Reggaeton Mexa across almost all its communication pieces.