Bancolombia gave us the task to create four tv ads for their new business branch called Tu360. Having already worked on their whole rebranding, we needed to translate all those concepts to this new service available for their clients.
The starting point was these four colors that we already had as part of our brand identity project. We used them to come up with four stories that could represent the features that needed to be explained in the ads.
We were in charge of the art direction in the shootings and created all the illustrations and animations for the ads.