AMP by Amazon is an online platform that allows anyone in the world to create their own live radio programming. The platform provides its users with a library of millions of songs and connects them with a large community of creators and radio amateurs.
Taking advantage of the music festival season in New York, AMP decided to get closer to its audience and announce its launch through a series of Out of Home pieces, to which we gave a touch of animation.
On the copies and gif images of the creators provided by 72andSunny, we created a universe in which the typefaces moved in a very fluid way, becoming a key element of the design. In addition, we created waves that remind us of radio frequencies and the "m" in the AMP logo.
The result is eight very dynamic pieces that introduce us to the community that is reinventing live radio and invite us to be part of it.