The streets are pounding with music.
"Cumbia 420 KELOKE". Do you know what we're talking about? It's music that comes from the street in Argentina, where cumbia is fused with trap, reggaeton, drill and illegal substances. The biggest artist in this genre is L-Gante, but there are many others.
Cumbia 420 is making such an impact that Spotify has created a playlist with the best tunes from L-Gante, El Noba, Perro Primo, La Joaqui, Gonzalo Nawel, Roman El Original and Los Pibes del Penal, meaning that this street music can be enjoyed anywhere. And this is where we came in.
In the photos, we applied a specific chromatic treatment to give them a more digital style. We also made eight graffiti pieces without a photo. Meanwhile, the lockup (the playlist logo) has the feel of street tags and tuned cars.