HP is a brand that has been pioneering technological developments ever since its creation. Exploring today's technology for tomorrow's possibilities, as the HP logo says wherever you see it. One of its latest products, the HP Stitch, reinvents the world of dye-sub printing and was revealed at the ITMA 2019 (International Exhibition of Textile Machinery) in Barcelona.
Create a stand for the ITMA that would fulfil two key functions at the same time
In other words, we had to showcase the entire HP Stitch portfolio and its unique selling points by target segment (sportswear, fashion, household and soft signage) and create buzz at the show to make the HP booth a must-see.
Reinvent the world of trade show stands and exhibition points
All these functional plots had a common conceptual and visual denominator that provided unity to the overall space. This concept was based on the essence of the product we were presenting.