Adobe, among the many tools it makes available to its users, has a Campaign Builder for businesses. This functionality allows them to create, coordinate and send dynamic campaigns to their customers through email, mobile devices or offline channels.

They contacted us to create different visuals to incorporate into this tool, that is, visual resources with which their users can illustrate the campaigns they want to implement with Campaign Builder.

Macro, Gradients, Through the Glass, Figurative, Water and Crowdspace are the different visual packages we created for Adobe.

How did we create them?

We came up with different themes from which we set up these moodboards of 3 or 4 images that defined different visual styles. We didn't limit ourselves to using just one technique. We used 3D, Photoshop, photography and even scanning to generate diversity and richness in the result.