Exposición

SPAM!

Raúl Ramos y David D’Eboli, directors of design festival Blanc, invited us to open our archives and dust off old pieces. Not because they’re hardcore fans of Marie Kondo, but because they wanted us to create a retrospective exhibition of Vasava in Center for Contemporary Art La Sala, en Vilanova i la Geltrú (Barcelona).

ClienteLa Sala Contemporary Art Gallery
Fecha2019
The Challenge
The La Sala Contemporary Art Gallery in Vilanova i la Geltrú (Barcelona) is a hub for the production and reception of proposals in the field of contemporary creation. Its goal is to publicise, stimulate and promote art in its many facets, while also being a platform for training and education.

To achieve this, La Sala boasts an infrastructure divided into several spaces: the Sala Oberta, the Sala Columnes and the Sala Voltes.

This goal and and these spaces were made available to Vasava's trajectory which left us with two questions: How to talk about oneself? How to condense 20 years of projects and stories?
SPAM!
The solution
We decided to create a new “entity”: #VasavaSpam.

Yes, spam is dull (99% of it). But then there's #VasavaSpam, the only good Spam! This is the spam that makes your mouth water and leaves you begging for more. The one that bombards you with inspiration when you least expect it, meaning that you happily dive right in.

This concept helped us to construct the exhibition of our entire career and inspired us to develop new creations. The image of Spam! came from Monty Python and their world-famous sketch repeating the word, which is obviously also the name of the infamous processed meat. Our own cans of Spam! also played centre stage in an art intervention at La Sala.
SPAM!
SPAM!
We brought internet spam into the real world by spreading flyers that mixed references from famous internet scams, vernacular design and Vasava’s day-to-day creative practice all over the ground of La Sala.

We spammed exhibition visitors with works such as “Evolutive” and “Evophat”, a free experimental magazine/fanzine with issues inviting creatives to reflect on a theme, banners and frames with various works, posters by Brancusi or Imposibles, a unique in-house T-shirt collection.
SPAM!
SPAM!
Our works for Atlético de Madrid and FC Barcelona were heavily spammed, in the form of graphic identity, shirts, bibs, and so on. As was “Place. The world in a suitcase”, a research project with the Contemporary Culture Centre of Barcelona in which 35 designers from 35 cities around the world answered the question of how your place of residence influences the individual creative process.
SPAM!
The exhibition’s motif of Spam! could be seen throughout the space as visitors were spammed with large flags, cushions, tote bags and a catalog that relied on bold in-your-face graphics, calls to action, and repetition that felt like real-life pop-ups.
SPAM!
More good Spam!
Our illustrations for “Readmymind”, an installation in which the user could delve into the stories of seven different characters; “Chorizos Ibéricos”, a paper version of Alhaurín de la Torre or Alcalá-Meco installed in Vallery; our books for Diesel and OFFF Festival or our “Science of Mixology” collection of coasters.
SPAM!
The cards we designed to celebrate our twentieth anniversary, “Now it's yours”, the black tile-shaped pixels we created, and the masks that the children attending the exhibition were able to virtually create and wear, all provided the finishing touches to our invasion of La Sala.
SPAM!
SPAM!
SPAM!
SPAM!