OUCHE

OFFF

OUCHE

An NFT cultural home for artists and collectors.

The NFT market has become one of the most fascinating markets of the moment. And not only for investors, but also for the artists who develop them, as it has opened up a new world of possibilities and opportunities. Now, that unique and much-loved work is not only in the museum or in the bedroom of a millionaire, but it could also be one of your most precious digital assets.

Despite the endless possibilities, until now NFT marketplaces have functioned as simple online stores, where artists display their works for sale. But the creators of OFFF, one of the most interesting design and innovation festivals of the moment, thought they could go a little further. And that's just how OUCHE was born. As the creators say: "At Ouche we want to make things. Fun things. Beautiful things. Things that make your heart race and your mind spin".

ClientOFFF

Date2022

Related servicesBranding,Graphic Design,Motion graphics,Art

OUCHE wants to welcome human experiences into the digital landscape. To do this, it needed its website to be not an online store, but something more akin to a trusted cultural home, with a respectful climate for artists and collectors alike. A place that not only offers art, but also stories.

From Vasava, we created the entire identity of OUCHE: from the naming and logo, to the web design and content. Our main goal was to make it an accessible, clear, friendly and casual site.

The name of the platform is an onomatopoeia that means "ouch" in French. We used this word as a letter of introduction and as a declaration of intent: this is a place open to everyone. The logotype and the logo also reinforce the idea of closeness, as they are made up of three emoticons with three different moods.

We also developed support graphic elements with a techy treatment, which are variable and always moving. In addition, the texts and emoticons that make up the logo come to life through the user's schrolling.

AlphaGrowth and Wheel Hub were in charge of developing the website and the blockchain technology.

We launched the website the first day of the OFFF festival delivering a sneak peak to all the work that we put into this project. But our work did not end there. We also designed 4000 NFTs for the first 4000 users to join OUCHE. Thus, we closed the circle of a project in which innovation, creativity, art and talent help us to live unique emotional experiences.