Atlético de Madrid
The Wanda Metropolitano is a sports venue owned by Atlético Madrid and one of the most modern stadiums in the whole world. It's located on Avenida de Luis Aragonés, named after one of the club's greatest ever players and managers.
With seating for 68,456 people, it was opened on 16 September 2017 and saw the home team beat Málaga.
We had everything ready for the big day, including signage to help fans easily move around the facilities and various visual interventions inside and outside the stadium.
How to build a home for ALL Atlético Madrid fans.
For the creation of the logo, we drew inspiration from tickets for matches at the former Metropolitano and the idiosyncrasy of the football club, in addition to the common denominator that the identity of the world's most iconic buildings in the world tend to have.
The result was a logo based on a revival Art Deco font (Mostra Nuova), an isotype that abstractly reinterprets the stadium's overhang and profile while integrating the sponsor's identity.
But the challenge didn't end there
To guarantee homogeneity and coherence, the pictograms in the signage system were created from the 37° angles that the Atlético Madrid crest forms at its lower vertex.