Atlético de Madrid

Visualidentity

Atlético de Madrid is one of the great clubs of European football. Its evolution as an entity and successive sporting successes have made it one of the most recognised and admired teams globally. Vasava has received the commission to update its visual identity, to face the current challenges, without renouncing the essence of the club.

ClientClub Atlético de Madrid
Date2017
The dynamic lines
One new visual code has been introduced – the dynamic lines are a strong texture of lines representing the strength, dynamism, and fluidity of the team’s gameplay, as well as connecting it with the classic striped pattern of the team’s shirt.
Atlético de Madrid: visual identity
Social media
The digital narration of the brand was also executed across social media channels, as an extension of the brand’s storytelling. The assets were executed to create a digital narration of the matches.
Atlético de Madrid: visual identity
Visual identity applied on interactive formats
Atlético de Madrid: visual identity