Atlético de Madrid

Visualidentity

Atlético de Madrid is one of the great clubs of European football. Its evolution as an entity and successive sporting successes have made it one of the most recognised and admired teams globally. Vasava has received the commission to update its visual identity, to face the current challenges, without renouncing the essence of the club.

ClientClub Atlético de Madrid
Date2017
The dynamic lines
One new visual code has been introduced – the dynamic lines are a strong texture of lines representing the strength, dynamism, and fluidity of the team’s gameplay, as well as connecting it with the classic striped pattern of the team’s shirt.
Atlético de Madrid: visual identity
Social media
The digital narration of the brand was also executed across social media channels, as an extension of the brand’s storytelling. The assets were executed to create a digital narration of the matches.
Atlético de Madrid: visual identity
Visual identity applied on interactive formats
“The crest has been renewed, empowering the club’s heritage while respecting the established formal structure. We have reinforced the identity elements that are part of the DNA of the club, and have recovered other visual elements such as the deep blue of the founding shield and the curved shape from 1903.”
Atlético de Madrid
Atlético de Madrid: visual identity
Results

The triumph of a sentiment

This season the club has grown and has become a global entity. It has members in all the Spanish provinces and in 74 countries in the world. It has moved to a brand new stadium. It is positioned in third place in the UEFA ranking and has won its third Europa League title.
Atlético de Madrid: visual identity
The numbers
0%

increase in the number of club’s members over last season. (122.190 in total)

0%

merchandise sales growth over last season.

0

sales of product units that show the current shield. (3/31/2018)

Atlético de Madrid: visual identity