Jugada Mestra is a podcast in catalan that takes its cue from American late night talk shows. Focused on everything outside the mainstream, it is an ode to vandalism and complicity in the shape of monologues, stand up, interviews and musical acts. It's a slightly more underground strain of comedy, like what you find in small theatres, comedy clubs and off broadway stages.
This project, captained by Carles Sànchez Verdú and Charlie Pee, had a very clear spirit and attitude, they just needed some visuals to get them across, which we were happy to provide.
Jugada Mestra's visual identity is seem on the logo and all the graphic interventions defined by the talk show format: Animated logo, opening and end credits, splash screens, chyrons, split screens and social media elements.
Our process was guided by two goals: Focus on our hosts, the permanent elements in every episode and the ones who make Jugada Mestra what I is, and condensing the underground essence of the project, which led us