Lotto Sport Italia came to us with their two new footwear launches: The Volata and The Raptor Hyperpulse 100. 

We created and developed the concept and visuals of both, showcasing the new shoes and giving extra focus to the technology used in them. 

For the Volata we created an abstract landscape reminiscent of trail running with rocks coloured similarly to the shoe, while for the Raptor we stuck to more representational elements relating to the world of tennis showing the net, tennis balls and a little bit of grass and clay courts.