Slowfish introduces an innovative approach to purchasing and enjoying seafood by offering both an online store and a physical store. This streamlined concept of a fishmonger simplifies and upgrades the process of buying and consuming fresh fish and seafood.
Gemma and Joan, both from a fifth-generation fishing family, have developed this project that takes their family business to new heights while preserving the high-quality standards that have always defined their brand.
To better convey Slowfish's identity as a business of inventive craftsmen, we sought to develop a visual identity that embodies both tradition and innovation, honesty and agility, while also staying ahead of the curve in terms of adaptability.
The logo features a combination of two typefaces, a serif and a sans typeface, to symbolize the blend of innovation with a strong foundation of experience. This concept is reinforced by the inclusion of the year of the company's establishment at the top of the logo.
Vacuum packaging has been selected as the preferred option for packaging due to its ability to preserve the quality of the food. Additionally, its minimal appearance closely resembles unpackaged products, ensuring an appealing presentation.
Slowfish's new identity and values showcase that purchasing fresh, high-quality seafood can be align with our contemporary lifestyles.