Through the visual identity, we had to transmit the value of something as intangible as content strategy, and turn it into something easy to visualize.

The name gave us a large part of the solution, as we made the identity revolve around the idea of treating valuable content as an organic, fluid and dynamic substance.

Thus, we created a logo in which the letters are formed through rounded elements, giving a sense of movement. This adapts to different configurations to be even more dynamic. We also turned the S of Sustancia into a symbol representing the connection between creators and brands, through two groups of fluid elements joined by a line.

For the color palette, we selected a very lively and vibrant range in which red, fuchsia and yellow stand out, combined with blue, gray, beige, white and black. And as the main typography of the brand we chose Chivo.

Through the shapes of the S symbol, we create the graphic solution for all the communication. We call these shapes Matter and they are a container element for images or text, which generates interest in the different brand pieces of La Sustancia.

With all these elements, we developed the website, a presentation video with 3D graphics, social media content, business cards and other offline materials for the brand, and we made La Sustancia's value proposition evident in its own corporate identity.