La Sustancia is a new strategic consulting firm specialized in digital content and social networks, which wants to put brands in contact with the most suitable content creators: those who will bring out their full potential. Based on this purpose, we create their brand identity.
Thus, we created a logo in which the letters are formed through rounded elements, giving a sense of movement. This adapts to different configurations to be even more dynamic. We also turned the S of Sustancia into a symbol representing the connection between creators and brands, through two groups of fluid elements joined by a line.