Data at the brink of change
In 2021, Adobe struck back with its Digital Trends Report, the annual digital analysis report they create along Ecosultancy and in which they use data with the goal to help their customers create consumer experiences that really hit the spot.
2020 was a year of unprecedented changes. For this reason, the 2021 report wanted to capture the present from two perspectives: what changed with the impact of the pandemic and what companies plan for 2021. Thus, a very recent past and a rather uncertain present came together to show us the major digital challenges facing the business sector from 2021 and beyond.
The geometric shapes also helped us to create a very intuitive web experience, which gave the user the chance to customize the visualization of the different sets of data and relate them to each other, according to the specific interests of each reader.
The result is a dynamic and agile visual solution that not only goes along with the information, but also complements and adds value to it. In other words, it turns data into an almost perfect snapshot of the post-pandemic era.