AMP, created by Amazon, is an online platform that represents the future of radio. It provides access to a vast library of millions of songs and enables users from anywhere in the world to host their own show. Additionally, it connects users with a large community of creators and radio enthusiasts.
After our last project with them for New York's music festival season, they decided to create a couple of new pieces, this time for Atlanta.
Our goal was to make the typefaces express themselves with fluidity and consistency, no matter their context. Achieving this required careful adaptation of the animations to each placement, ensuring that they felt cohesive and seamless throughout.
These dynamic pieces showcase how radio should be in 2023 and introduce the audience to a community that is reinventing live radio. The result is an invitation for everyone to join in and become part of this exciting movement.
Agency: 72andSunny LA