Adobe embraces play as an indispensable part of the creative process. That's why they seized the opportunity of Black Friday to encourage us to play with their iconic "A" and transform it into a unique form of expression itself—capable of inspiring and driving the creative industry forward.
Our specific challenge involved incorporating references from their video editing and animation softwares. To achieve this, we merged various visuals derived from those softwares with nods to the aesthetics of the 80s, 90s, and 2000s. The culmination of these elements gave rise to a key visual that encapsulated everything later conveyed in the final animation.