Adobe has collaborated with Econsultancy since 2010 in developing and publishing a yearly digital analysis reports called the Digital Trends Report. They start from the notion that data holds the key to create successful Customer Experiences, then Adobe consults over 13.000 creative professionals, from marketing, advertising, e-commerce and IT to get as much data as possible, draw conclusions and make them available to the whole world.
This report ends up becoming an incredibly useful tool for those professionals who need to understand how to offer exceptional experiences to their clients and what is the best strategy and approach to building the digital journey they'll have ahead of them.
What Adobe asks from us, beyond giving visual identity to the report and the media on which it will live, is to break down these barriers and make the report appealing, easily digestible and shareable. What's more, this time we were asked for a solution that was versatile enough to respond to the structure of this year's report, which sorts information by industries/sectors.