A playlist that changes more than pop does.
Pop is one of the fastest evolving musical genres. What people were listening to yesterday might not be listened to tomorrow. But songs aren't the only thing that evolves, as the audience is also constantly changing.
These days, English language pop music is more popular than ever before in Spanish- and Portuguese-speaking countries. A boom that explains the success of Pop Up, a Spotify playlist is one of the most listened to playlists in the platform. It's updated every week to include all the latest releases and chart-topping tracks from world-famous artists such as The Weekend, Kali Uchis, Dua Lipa, Billie Eilish and Miley Cyrus, among many others.
Floats are a part of the universe depicted in pop music videos, and an object that makes us want to play. The huge versatility of inflatable shapes got us hooked. That's why this became the linchpin of the project. As a result, we created a collection of semi-transparent 3D inflatable frames, which appear alongside the images of the featured artists.
Thanks to an element as simple as a blow-up float, we gave Pop Up an attractive, unique, dynamic graphics system that is easy to replicate as many times as necessary.