Casa Mariol represents more than a hundred years dedicated to the land and winemaking in Terra Alta, Catalonia. Three generations have kept the tradition of Casa Mariol alive since José María Vaquer Bes started to sell the wine he made at home. Touring through the streets of Batea (a village where vineyards are a religion) in his brand new Opel Blitz until now. They are devoted to wine, to what they do and to who they have become. You can tell by what ends up in the bottle, with Josep Maria Vaquer Llop (viticulture and oenology), Marta Vaquer Llop (production) and Miquel Àngel Vaquer Llop (winemaking) being ultimately responsible for it.
This devotion is also evident in its image, product of the visionary mind and transgressive spirit of Miquel Àngel Llop, the third and most brilliant head of Casa Mariol. In his hands lied among other things, the creative direction of the brand. Unfortunately, Miquel Àngel died during the Covid19 pandemic, but the mark he left on his brand and the world of wine, as well as on those who knew him, is indelible.
Casa Mariol has always relied on digital language, so we chose to draw a new line in this territory and unify the industrial code of the packaging with digital illustrations created from Text-Art/Ascii. We took advantage of this process of illustrating through text to insert a hidden message in the bottles. This message says: Miquel Àngel Vaquer ♥.
Long story short, we sought innovation within what unmistakably identifies Casa Mariol.
Our starting point to approach this company is the notepad of a bar, a simple and cool format that allows us to bring together the variety of graphic styles of the different types of product through a clean and powerful art direction at the same time.
For the catalog finishing touches we opted for a transgressive and casual style, like Miquel Àngel's way of doing things: a silver wire-o binding, acetate covers, low grammage glossy paper and adhesives.
Once again, and although it may seem contradictory, seeking innovation helps us to build coherence and cohesion.